01
The right price.
Know when your pricing is drifting from the market — before the sales floor reports a slow weekend.
Market intelligence for builders
MRKT.
For every action there is an equal and opposite reaction. That's how builder marketing has worked for thirty years.
What if your business could preact?
MRKT shows you the price shift, the product mismatch, and the AI answer that's sending buyers elsewhere — while there's still time to do something about it.
// Monday scorecard · illustrative
▲ AI answer accuracy improving
▼ Cost per deposit down
▲ Registration → appointment up
· Nearby competitor sold out
// preact: move budget to what's converting
Monday morning · one email · four numbers
What MRKT tells you
Four questions.
Every one tied to a deposit.
02
The right product.
See what buyers are actually looking for right now, so the next release matches demand instead of guessing at it.
03
The right measure.
Know which parts of the campaign are producing deposits — and which are spending budget without moving sales.
04
The AI answer.
Know what ChatGPT, Gemini, Perplexity, and Google's AI are telling buyers about your community — and whether it's right.
What you get
Answers you can act on — and defend.
A live view
Where your community stands right now, any time you want to look.
A Monday scorecard
One page. Four numbers. What moved, what to act on. Readable in two minutes.
An early warning
An alert the moment something slips — the AI answer, a competitor's price, registration pace.
Your data
Your data stays yours. The preacts come to you.
Your leads stay in the systems you already use. MRKT doesn't collect or store them. That means no migration, nothing to hand over, and nothing to slow down a legal review.
Ways to start
Three tiers.
Per community.
Monthly subscription per active community. Pricing is scoped to your community and launch.
Tier 01
Host
- +Launch-ready hosted community site
- +Built to be understood by AI assistants
- +Secure, backed up, monitored
- +Quarterly content refresh
Tier 02
Host + MRKT
- +Everything in Host
- +Weekly AI-answer measurement
- +Early-warning alerts
- +Monday-morning scorecard
- +Monthly strategy call
Tier 03
Full
- +Everything in Host + MRKT
- +Ongoing design updates
- +Campaign content
- +Quarterly strategy review
- +Priority response
MRKT. Preact to the market.
Find out what buyers are hearing about your community today — and what it would take to change it before your next launch.